Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk, has become one of the faces of Rihanna‘s latest Pride campaign. The 22-year-old appears in a series of promotional images celebrating LGBTQ+ identity and self-expression, launched to mark Pride Month. The campaign features Wilson modeling boudoir wear adorned with messages including “Proud,” “Queer” and “Love,” and has generated significant attention online since its release.According to Page Six, Wilson appears in both solo images and group campaign photos alongside fellow models and LGBTQ+ advocates, including Laith Ashley, Ifeoma Bosah and Santi.
Vivian Wilson’s growing fashion profile
Wilson’s latest appearance marks another high-profile collaboration with the Rihanna-founded label. She first appeared in the singer’s Valentine’s Day campaign earlier this year and has since become one of the brand’s recurring faces. Reports also note that she led fashion brand Wildfang’s 2025 Pride campaign and made her New York Fashion Week runway debut last year.Her growing presence in fashion has coincided with her public advocacy for transgender rights and LGBTQ+ issues. Wilson publicly came out as transgender in 2020 and has since emerged as one of the most visible young transgender figures in the United States.
How the campaign was received
The campaign generated significant engagement on social media within days of its release. According to Daily Beirut, the Instagram post attracted tens of thousands of likes and hundreds of comments and reposts. Among those reacting was actress and LGBTQ+ advocate Laverne Cox, who commented, “This is everything, especially now.”The campaign is an extension of the brand’s long history of celebrating diversity and inclusion. Wilson’s participation brings another big name to an already closely watched annual campaign.
